Social media marketing (SMM) is the use of social media platforms to connect with an audience, build brands, increase sales, and drive website traffic. This involves publishing great content on social media profiles, listening to and engaging followers, analyzing results, and running social media advertisements.

Platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and TikTok are commonly used for SMM due to their substantial user bases and the varied ways they allow brands to interact with potential customers. Content tailored to the specifics of each platform is key to engaging users, whether through posts, stories, videos, or sponsored ads.

Effective social media marketing requires a strategic approach that encompasses not only regular posting but also monitoring and interaction. Engaging with users, analyzing metrics, and adapting strategies based on insights and trends is crucial. Additionally, social media ads can be targeted very precisely based on user demographics, interests, and behaviors, enhancing the effectiveness of marketing efforts.